- Exclusive collaboration in high-end real estate projects in Germany.
- “Brand innovator” strategy of Peach Property Group creates added value for customers.
- “yoo berlin” a successful initial project; new joint projects already in the pipeline.
Zurich/Cologne, 29 October 2012 – Peach Property Group (Deutschland) AG – “brand innovator” in the luxury residential property segment and manager of investment properties in Germany – has signed a Germany-wide licensing agreement with international design, branding and marketing company yoo Limited, for the exclusive right to develop residential property projects in Germany under the design brand “yoo inspired by Starck”.
Cementing an already successful partnership
As a “brand innovator”, Peach Property Group pursues a strategy of positioning its high-end real estate projects with strong brands and exceptional marketing, to create a lifestyle and value for customers that extends beyond the physical property. As a supplement to the profile of its own brand, which is excellently positioned in the luxury condominium and high-quality refurbishment segments, the Group has been successfully working with yoo since 2009 with the launch of the first “yoo inspired by Starck” project in Germany, “yoo berlin”.
“yoo berlin” is located in a unique historical location on the Spree in Berlin-Mitte, offering 95 residential units designed by “yoo inspired by Starck” the design brand under the creative direction of renowned designer Philippe Starck. Due for completion in 2013, around 75% of the condominiums are already notarised or reserved.
“yoo Berlin” was also recently granted a number of awards at the European Property Awards 2012 in London, including “Best Apartment Europe”, marking the first time the award has been won in Germany.
Both partners intend to continue this successful partnership in the realisation of new real estate projects. Peach Property Group already has an attractive project pipeline and is currently in discussions about further construction opportunities that would lend themselves to the “yoo inspired by Starck” brand.
Bernd Hasse, CEO of Peach Property Group (Deutschland) AG, commented: “This exclusive cooperation with yoo enables us to combine the competence of Peach Property Group in developing unique real estate projects with the inspiring design concepts of ‘yoo inspired by Starck’. The collaboration gives us a competitive advantage in the German market and will further cement our leading position in the luxury residential property segment.”
John Hitchcox, Chairman of yoo, said: “We are delighted to cement an exclusive partnership with Peach Property Group for ‘yoo inspired by Starck’ in Germany. During our many years of collaboration, Peach has proven its shared vision and commitment to creating inspiring residential spaces that better meet the needs of today’s modern urban dwellers. ‘yoo berlin’ exemplifies this, and we look forward to strengthening our already successful collaboration while continuing to seek to enhance the way people live in Germany through design-led spaces.”
Philippe Starck, Creative Director of yoo inspired by Starck, added: “yoo is not about buildings. It’s about the people that live in them. With our new collaboration with our friends at Peach Property Group, if it means I can bring a little more love, and a little more life to those people in Germany, then I am very happy.”
Investors and analysts:
Bernd Hasse, CEO Peach Property Group (Deutschland) AG
+49 (0)221 29923 0, email@example.com
Koopmann.kommunikation | Hans Peter Koopmann
+49 (0)171 45 77 889 | firstname.lastname@example.org
About Peach Property Group (Deutschland) AG
Peach Property Group (Deutschland) AG, a wholly owned subsidiary of Peach Property Group AG, is one of the leading developers of very high quality residential property in Germany. The company’s business activities range from the development of new construction projects in the luxury segment as well as the refurbishment of existing properties offering significant potential for value appreciation. As a “brand innovator”, the company works together with strong brands and partners such as “yoo inspired by Starck”, creating unique properties. Peach Property Group (Deutschland) AG also invests in high-yielding investment properties in order to generate steady cash flows in addition to the expected attractive development returns. The company’s projects are based on extensive client knowledge and on a long-proven development and marketing platform.
Further information can be accessed at www.peachproperty.de